LinkedIn adds analytics, audience management & media buying solutions to its partner program

LinkedIn has added 19 more integrations and three new categories — Marketing Analytics, Audience Management and Media Buying — to its three-year-old Marketing Partner program.

The Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugit, SocialBakers and Falcon.io.

The Bizible solution, for example, enables its B2B customers to track outcomes such as leads, opportunities, pipeline and revenue from LinkedIn ads in the Bizible platform automatically, without having to add tracking parameters.

AdParlor, B2Linked and SocialCode are the launch partners in the Media Buying program.

The new Audience Management partners can help marketers target their contacts through LinkedIn Matched Audiences and manage contacts with LinkedIn Lead Gen Forms. The partners include data management solutions Acxiom and LiveRamp, marketing automation platforms Oracle Eloqua and Marketo, CRM Microsoft Dynamics and systems integrators Driftrock and Zapier.

[Appeared on MarTech Today.]

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.