New Ways to Get Even More Out of Your LinkedIn Ads

Social media feeds bring us into new worlds every time we hit ‘refresh.’ It’s a go-go environment and, for advertisers, it can feel hard to keep up. 

However, the range of tools and functionalities to manage campaigns on these platforms is ever-expanding. You might not be familiar with some of the newer features we’ve recently rolled out for marketers on LinkedIn, so this is a great place to get up-to-speed.

Are You Using These Latest LinkedIn Ads Features?

Take advantage of these capabilities to reach your audience in new ways, with greater efficiency, while activating data in powerful new ways.

Measure conversions that occur away from your website 

Offline Conversions enables you to connect the offline conversions you track via other tools directly to LinkedIn. You can manually upload CSV files directly to Campaign Manager or leverage a LinkedIn Marketing Partner. Supported partners include Adverity, HubSpot, LeadsBridge, LiveRamp, and Make.

LinkedIn will automatically incorporate your offline data into aggregate reporting on ad conversions, giving you a more holistic understanding of your marketing impact on lower-funnel business outcomes wherever they occur.  

Get audience insights straight from LinkedIn

LinkedIn also rolled out free audience insights within Campaign Manager to help pinpoint the wants and needs of your audiences to help you achieve better results. 

Available for Matched and Saved Audiences, the tool generates aggregated insights about your audience based on their activity, such as the content they’ve engaged with, as well as their job titles, years of experience, seniority, locations, company names, industries and more. Insights can also be used to optimize targeting, inform your content strategy and tactics, and discover audiences you didn’t even know existed on LinkedIn.

Include downloadable documents directly in your ads 

Document Ads is designed to help you easily repurpose your best, most in-depth content to accelerate interest across the funnel. 

The new ad format lets you promote long-form content directly in members’ feeds where they can read and download whitepapers, case studies and reports without having to leave the platform. You can choose to share your documents freely to build awareness and grow thought leadership or gate your document with a Lead Gen Form to capture high-quality, interested leads. 

Manage media and create ads more efficiently with the Media Library

The new LinkedIn Media Library enables advertisers to create ads more easily by providing a single location for uploading, storing, managing, and selecting all media they use for single image and video ads. 

You can create up to five ads at once; all you have to do is select the image or video you want to use (or re-use) from the media library and each will become its own ad. Since any marketer with the necessary permissions can access an account’s media library, it also makes collaborating with teammates within a single account much easier.  

Whole story at LinkedIn »