LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready

LinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing platforms. The company also says its sales prospecting tool is GDPR-ready.

Starting today, Sales Navigator’s redesigned lead page puts users “one click away” from sending an email or LinkedIn message to a qualified lead, finding their office location on Google Maps or visiting their social profiles or an accompanying website to do more research on the lead.

“You can see additional emails, phone numbers, website URLs, social handles and office addresses pulled from both their LinkedIn profile and your CRM in one place. And if you add, say, a social handle for a person in Sales Navigator, that information is shared with other team members on the same Sales Navigator contract,” says LinkedIn.

The update includes a new account page for the Sales Navigator mobile app, with relevant information about the account at the top of the screen (description of company, number of employees). It also lets users go to a company’s website directly from the app or opens driving directions to an office location via Google Maps.

Five new partners have joined the Sales Navigator Applications Platform program, making it possible to integrate Sales Navigator with CRM, marketing automation, business intelligence and sales acceleration platforms. The new partners include SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove.

LinkedIn also says Sales Navigator is compliant with the General Data Privacy Regulation (GDPR), which goes into effect May 25, 2018.

“We’ve taken a number of steps to make sure Sales Navigator meets GDPR requirements not only for our European customers, but for Sales Navigator customers around the world,” says LinkedIn. To meet GDPR standards, the company says it has made recent changes that let users export or delete their own Sales Navigator data and directs users to its GDPR FAQ page.

[Article on MarTech Today.]

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Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.