LinkedIn’s Economic Graph To Include Microsoft Data

by @lauriesullivan, June 13, 2016

 LinkedIn's Economic Graph To Include Microsoft Data

Microsoft and LinkedIn believe they can help to “lift” the global economy. Both companies will now have a hand in building an economic graph that combines corporate and business data to create what LinkedIn CEO Jeff Weiner calls the world’s first “Economic Graph,” described as a digital map of the global economy.

LinkedIn has been talking about building an Economic Graph for at least a year, but now the companies say this graph will contain corporate data through the acquisition announced Monday, supported by artificial intelligence, and a variety of Microsoft services such as Skype.

The economic graph creates a profile on LinkedIn for every one of the 3 billion members of the global workforce; a digital representation for each company in the world, about 60 to 70 million; every job description, 20 million; skills required to gain those jobs; profiles of universities and the classes they offer; and a publishing platform to share the information. The data becomes searchable.

The companies then plan to take a step back and “allow all forms of capital” — intellectual, human, and financial — to help lift the global economy, Weiner said.  

 

MediaPost.com: Search Marketing Daily

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