reside blog: CES talk by means of Google’s VP Of Video commercials Neal Mohan

What should manufacturers be doing with video to achieve engagement and shopper consideration? Google has a couple of ideas, which it’s sharing in a talk at CES these days.

word: For extra about Google’s large announcement that got here as part of lately’s discuss, see our story, Google Goes All In On “Viewability” For display And YouTube advertisements

the talk is via Neal Mohan, vp of display and Video merchandising products, Google. whereas “display” is there in his title, his talk looks to be focused only on video, judging with the aid of the outline:

In a local weather the place shoppers are more uncomplicated to achieve but harder to persuade, learn the way brands can make the most of video to power deeper consumer engagement and ship actual outcomes.

After Mohan’s “headliner deal with,” there shall be a fireside chat, the place he’ll be interviewed by way of Meredith Kopit Levien, govt vp, promoting, of the new York instances.

the talk will get began at 1pm PT, and our are living blog of it is beneath:

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Danny Sullivan

Danny Sullivan is a Founding Editor of promoting Land. He’s a broadly noted authority on search engines like google and yahoo and search marketing issues who has covered the gap on the grounds that 1996. Danny also serves as Chief content material Officer for 0.33 Door Media, which publishes advertising and marketing Land and produces the SMX: Search advertising and marketing Expo conference series.