reside blog: The CES Panel On Video promoting
the days of video ads being equal to television commercials are long gone. these days, video commercials play on television, in net browsers, within tweets, on facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy?
perhaps some solutions will come from a unique CES session being held nowadays — “Video Intelligence: Strategizing go Platform merchandising.”
On the panel are:
- Bruce Eisen, Founder and President, Digital Advisors (moderator)
- Xavier Kochhar, CEO, The Video Genome venture
- Andrew Solmssen, Managing Director, conceivable (WPP)
- David Berkowitz, Chief advertising and marketing Officer, MRY
- Cameron Friedlander, advertising know-how North america, Kimberly-Clark
- Mark Goldman, Co-Founder and CEO, ExtendTV
- Jane Clarke, CEO, Managing Director, Coalition for innovative Media measurement
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