LiveIntent Lands $32.5 Million In Funding For e-mail promotion Platform

Funding shall be used to proceed building out and adorning the platform that permits advertising in emails throughout devices.

advertising and marketing Land on June 17, 2015

LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to amplify its platform for advertising and merchandising in electronic mail.

The platform allows advert buying and promoting in electronic mail. LiveIntent says it really works with over four hundred brands and 750 publishers to deliver ads in emails on any device to greater than ninety million anonymized unique users per month.

“LiveIntent hasn’t just innovated in the email space, it’s owning a big transition that is changing the best way companies goal and monetize across this channel,” stated Liron Gitig, associate at FTV Capital, who can be joining the LiveIntent board of administrators. “Their distinctive platform, with its decisioning industry good judgment and prediction modeling capabilities, allows advertisers and publishers to successfully leverage e-mail in a method that has by no means been accomplished ahead of: commercials can now be optimized on the time an e mail is opened by using leveraging anonymized first-celebration information.”

the new York-based agency opened its first international place of job in London and says it doubled in size, income and attain in 2014.

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