Lyft teams Up With Verizon to find New Riders via Their telephones

Lyft has a brand new strategy to get its experience-sharing app onto more individuals’s phones: have the app installed on new telephones ahead of they may be offered. lately the corporate announced a national partnership with Verizon, so that they can see the app pre-loaded onto select Verizon Android units (iPhone users will nonetheless have to are searching for out the app the old fashioned means).

Naturally the partnership goes both ways—Lyft drivers who are on or subscribe to the Verizon wi-fi community can get 15% off their monthly payments, with extra reductions on domestic plans and equipment, as a part of Lyft’s accelerate driver rewards software. A smartphone plan is as essential for drivers as it’s for riders, so a partnership with a large mobile service makes sense as the corporate goals to achieve market share and drivers in opposition to largest rival Uber.

“Lyft is a pioneer within the experience-sharing trade and broader sharing financial system, the use of revolutionary cell technology to make transportation more efficient and inexpensive,” stated Verizon wi-fi regional president Russ Preite in a weblog submit. “Lyft and Verizon wi-fi have a shared dedication to turning in handy and dependable experiences to shoppers, no matter the place they’re. This partnership is a pure fit so as to now not simplest store clients money and time, but additionally toughen the Lyft ride expertise for both passengers and drivers.”

Lyft’s announcement means that future integrations are in store, however for now it looks like the first purpose is to bump up Lyft’s visibility to potential new customers, and get a number of extra Verizon subscribers amongst Lyft drivers.