MarketingZoom Launches web page for buying And promoting marketing

The Portland, Oregon-primarily based firm desires the site to fill the necessity of firms looking to buy and sell native advertising alternatives.

Barry Levine on January 29, 2016

From the MarketingZoom site

a new web site, launching in a public beta this week, believes that entrepreneurs need higher methods to to find ambitions and instruments.

referred to as MarketingZoom, the Portland, Oregon-primarily based company is the brainchild of president/founder Tony Scott. He also runs a motor sports marketing agency within the Portland area called power Motorsports global, which represents race car drivers, company entrepreneurs and sponsors.

“We had been stuck with the caveman answer of chilly calls and sending proposals” to seek out sponsors or publicize the races, he informed me, so MarketingZoom is his attempt to get beyond that Stone Age.

In its launch announcement, MarketingZoom stated its evolution derived from trying to respond to one question:

“If I have been a small native industry, what options do i have to market my business in my house?

The website permits customers to arrange a profile as both a company, a chance or an company and to outline the alternatives sought or the possibilities provided.

A billboard company wanting to fill its billboard areas, as an example, would possibly describe the types and numbers of individuals advertisers can reach, or a racing automotive searching for sponsors might point out its requirements. Scott said this will have to lower down on individuals receiving wildly inappropriate proposals.

Any member can utilize a protracted list of filters to search on the site for the company, probability or company that fills their needs. To communicate, individuals can message to web site inboxes or appoint fast messages, and offers may also be proposed via PDF attachments and brought from there.

an area pizza keep, as an example, may look for advertising and marketing opportunities the usage of the “beneath $10,000” choice and learn about an to be had sponsorship for a neighborhood youngsters’s baseball team.

because it’s simply on-line this week, the web site at present has handiest about 70 registrants. There’s no fee to sign up for or participate. Scott mentioned some subscription charge for extra features used to be within the works, as soon as his firm received a way of how individuals are using the web page.

however the website online’s own advertising and marketing could also be a stretch. MarketingZoom describes itself as “a social market platform,” even supposing the important thing socialnesses are the inbox messaging and the IMs. It additionally calls itself “the primary online marketplace for the selling and merchandising trade,” although antecedents embody Traction, Shocase, The Media Ant, AgencySpotter and others.

in regards to the author

Barry Levine

Barry Levine covers advertising and marketing know-how for third Door Media. up to now, he covered this space as a Senior writer for VentureBeat, and he has written about these and different tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station 13/WNET; labored as a web-based Senior Producer/author for Viacom; created a successful interactive recreation, PLAY IT by EAR: the primary CD recreation; founded and led an unbiased movie showcase, center monitor, primarily based at Harvard and M.I.T.; and served over 5 years as a consultant to the M.I.T. Media Lab. you will see him at LinkedIn, and on Twitter at xBarryLevine.