Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1.

Capabilities like image editing in Design Studio powered by Creative Cloud will become available to users throughout the quarter. Introducing Adobe’s design capabilities will create a more efficient experience for users who are editing images in other applications outside of the program.

Digital marketers should be on the lookout for any communication from Marketo regarding these new features and consider how you will incorporate into improving your teams’ processes and strategies.

Immediate updates to expect

Marketo will push users into the migration from Email 1.0 to Email 2.0; for digital teams still using Email 1.0, Email 2.0 is fully compatible with your existing emails and templates. It is important to note that users on Email 1.0 must turn on Email 2.0 in their subscription — Email 1.0 will no longer be available after June 1.

Email 2.0 offers the ability to group content images and modules, define variables like string, color, and image, within the templates, use fully-responsive starter templates and a visual Email Template Picker.

What to expect throughout the quarter

Image editing in Design Studio powered by Creative Cloud: Design Studio will now be powered by Adobe Creative Cloud, creating a more efficient experiences for marketers editing images outside of the platform. Users no longer have to export, edit, and re-import images to make simple changes.

Email, Landing Page, Snippet, Form, Image, and File List Views: View, search, and take mass actions on any of your assets in Design Studio.

Image, File, and Snippet Details Page: Get details about your assets with metadata like created at/by and actions like delete and approve.

Expiring Soon Widget: Add the “Expiring Soon” widget to your My Marketo dashboard to see which campaigns and landing pages are set to expire next.

More Rules for Smart Lists: Segment and target appropriately with the addition of rules for smart lists, including “Create Task” and others that call on your CRM data.

Email Champion/Challenger Details Page: See data like winning criteria, created at, etc. from your email champion/challenger tests.

Test Streams: Gain visibility into which streams are sending to which users in real time

Image editing in Design Studio powered by Creative Cloud: image editing in Design Studio is now powered by Adobe Creative Cloud; users no longer have to export files to edit and re-upload.

User History: Allows users to view a list of all recently viewed areas in Sky

Full navigation links: enabled navigation to all trusted and permissioned applications, i.e., Hootsuite

Email, landing page, snippet, form, image and file list views: users can search and take mass actions on any Design Studio assests.

Why we should care

Following Marketo’s acquisition by Adobe in 2018, it is clear in this release that the company will continue to invest in creating solution sets for marketers. Marketo users can look forward to the coming additions to the platform that will help increase efficiencies across teams and could help bridge the gap between marketing teams and their partners in creative

About The Author

Jennifer Videtta

Jennifer Videtta serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.