Martell bundle turns into Google Cardboard To View cell 360-degree VR expertise

by means of @KLmarketdaily, February 24, 2016

to advertise a new, restricted-adaptation cognac, The Martell home and company AKQA have created a stereoscopic 3D VR that takes cellular users on a virtual experience from Cognac, France to Shanghai, China.

A Google Cardboard (VR) headset is needed to view the La French contact expertise—and the emblem also created first-of-its-kind limited-variation Martell cognac packaging that turns right into a purposeful VR headset.

The experience is optimized for iOS8+ or Android four.4+ and works on any in style cell browser.  (A non-3D 30-2nd teaser will also be seen on YouTube.)

The limited-adaptation cognac, La French touch with the aid of Martell, used to be created with the aid of Etienne de Crécy, a pioneer of the home cult tune motion. 

An original soundtrack composed with the aid of French musician threat accompanies the video.

The expertise “pushes the boundaries” of WebGL for the mobile net with fully immersive, 360-stage sport play allowing viewers to discover their environment by using turning their heads, experiences AKQA. 

players take control of an animated “swift chicken” picture (Martell house’s image), flying via 3D animations that go a river and Paris at evening and cross mountains and an ocean, earlier than arriving at a bar in Shanghai. alongside the way in which, players can gather objects to score factors and share their achievements on social. 

The expertise is on hand in English, Vietnamese, “simplified” chinese for mainland China, and traditional chinese for Hong Kong and Taiwan.

La French contact by means of Martell “celebrates French art de Vivre in a latest method, and we needed to move further with this cutting-aspect virtual trip,” mentioned Martell model director Quentin Meurisse.

 

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