surprise vs. DC Comics: The Legendary Social Media combat

August 11, 2015

A pleasant contention between surprise and DC Comics has spawned because the Nineteen Thirties, originating from comic books after which flourishing onto the large monitors and video games. With more than 20 movie variations deliberate in the subsequent four years, superhero motion pictures are bound to interrupt box place of business numbers, and social media data. while we should reckon that comparing wonder and DC worlds is like comparing Coca-Cola and Pepsi – it’s a topic of taste – we will alternatively determine who is catching the attention on the social web this summer time with reference to figures and stats.

the usage of Talkwalker’s social media analytics platform, let’s see who wins every round in the case of social media traits, share of voice, hashtag analysis, sentiment, and engagement on fb and Twitter.

round 1: while you say “comic e book” or “comics”, people bring to mind… surprise

interestingly, among 1.three million results accrued during the last 30 days about comics, and comedian books, the top topics were “wonder”, “surprise Comics” and “#wonder”, an indication of the social pastime when put next with “Batman” or “Superman”, both DC Comics superheroes who handiest come subsequent.

marvel 1-0 DC

spherical 2: The manufacturers’ share of voice

looking at volumes of mentions for the brand names supply us an perception into who triggers probably the most mentions online. using combinations of “marvel Comics/Universe/entertainment” and “DC Comics/Universe/entertainment”, the latter will get relatively less mentions with 46.2% of about 295,500 total mentions. A relatively close call, but marvel comes out a winner once more.

wonder 2-0 DC

round three: Hashtag leaders in every comics universe

A excellent hashtag can raise the reach of an idea, model, or topic, to readers which are part of a bigger dialog. having a look on the collection of hits for a particular hashtag gives an instantaneous thought of how much it is going viral at a undeniable time. For our fight right here, the hashtags that lead the conversations about marvel are #marvel and #Comics, while the prime hashtags of DC are #Comics and #Batman (#DC and #DCComics come subsequent).

As we notice, no longer everyone on social media will express their opinion concerning the father or mother firm but additionally about the characters that carry these universes to lifestyles, which brings us to the next round.

For the sake of electing a winner, reputable hashtag count is 6,132 for #dc and #dccomics all together, and 33,371 for #surprise.

marvel 3-0 DC

round four: marvel vs. DC characters

If there was an award ceremony inviting the A-listers of surprise and DC characters, who would have gotten a VIP invitation? among one of the most 15 top names we looked at, Batman (DC), Ant-Man (marvel), Superman (DC) and Deadpool (surprise) stand out from the gang with virtually 6.8 million mentions on the net in simply 30 days.

Batman and Superman depend: four.1 million. Ant-Man and Deadpool depend: 2.7 million.

surprise 3-1 DC

One question we had taking a look on the graph of outcomes over time (under) was: “what is that this spectacular spike on August 5^th?!” which grew to become out to be regarding Deadpool, and the release of its movie trailer generating a lot of buzz online.

Now i do know what you’re pondering: it’s utterly unfair to check characters while some have movies of their very own, and a few others don’t. and that is absolutely authentic, which made us in turn have a look at the films in keeping with superheroes that appear in publications by way of wonder and DC Comics.

spherical 5: wonder Cinematic Universe vs. DC Comics’ shared universe films

films in keeping with marvel and DC characters are a large number of. largely specializing in the contemporary releases and upcoming, announced adaptions, the numbers speak for themselves.

the entire record:

the stars on the net:

analysis shows that Deadpool, fantastic four, Ant-Man, and Iron Man are in the goal of social media conversations. it seems that characters that are satirical, cynical, self-deprecating or just loopy seem to get the fanatics’ consideration. This, and the truth that improbable 4’s Human Torch is black, prompting so-referred to as haters to interact into inflamed debates on the web. we can take Stan Lee’s place, who mentioned: “It was more than ok. i believed it was once a really perfect idea!” the daddy of wonder has spoken!

This spherical has a transparent champion: the marvel Cinematic Universe wins in the intervening time, however the so much awaited DC’s Batman v Superman: dawn of Justice, Suicide Squad and Aquaman might overthrow surprise films in the “social media blockbuster battle” the coming years…

surprise 4-1 DC

spherical 6: Share of sentiment

while some persons are adept of the saying “there is not any such thing as bad publicity”, PR professionals in control of detecting early signs of challenge online will inform them they are utterly unsuitable – even insane. on this regard, who of wonder or DC gets the most certain mentions on-line / least negative mentions? It seems like DC is managing somewhat neatly with 22% of positivity versus 20.6% for wonder, and 19.6% negativity versus 22% for wonder.

a close call again, however DC wins in these two regards.

marvel 4-2 DC

round 7: prime communities on facebook and Twitter

surprise and DC have no doubt huge fan bases. Which of the legit Twitter and facebook debts can depend on essentially the most excessive engagement with their communities? Let’s resort to Talkwalker one remaining time for owned media analytics.

On Twitter: marvel posts not up to DC however gets extra response from its neighborhood.

On facebook: DC posts extra actively and will get the next response from its neighborhood.

wonder wins on Twitter however loses on facebook, it’s a draw.

Conclusion

Our 8-round struggle concludes to wonder successful over DC on social media when it comes to general conversations about comedian books, extent of brand name and hashtag mentions online, buzz originating from its cinematic universe, and Twitter activity. winning the struggle, but no longer necessarily the war. Superheroes fanatics, the floor is yours. tell us who wins your coronary heart @Talkwalker!

This prognosis was carried out using Talkwalker, a social listening and social media analytics platform that screens and analyses on-line conversations on social networks, information internet sites, blogs, boards and extra, in over 187 languages. behavior your individual social media diagnosis nowadays by using getting in contact with us!

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