Meerkat & Periscope – part 2

July 21, 2015

get began with are living video streaming…

Getting began

the first step with both Periscope or Meerkat is lovely simple: download the app and check in with a relevant social network account.

Planning

The challenge in the use of either service is deciding what you wish to have to circulate, and organizing any prep work that should happen previously. whereas it can be tempting to just press the beginning button and launch right into a streaming session, prep and planning can go an extended way to ensuring you now not most effective have an engaging session, but in addition protect in opposition to destructive your model and/or consumers.

prime tricks to ask ahead of streaming:

What do we wish our viewers to get out of a are living streaming session?
What do we expect to get out of this session? (Views, comments, Followers, and so forth)
How do we align the content in order that both needs will likely be met?
How will we reply to bad feedback (if at all)?
What ‘ranking’ is our stream? Are we an ‘all a long time’ stream, or are we ok with a little of swearing and/or off color language? If all a while, have we prepped all contributors with that expectation in mind?

You’ll additionally wish to believe extra brand-explicit questions round terminology, subject matters to be refrained from, and any main risks that could be related to engaging in a communicate with the public.

briefly, it’s highest to needless to say if somebody could also be watching, then it’s easiest to suppose that people are observing. What you do and say on circulation can immediately impression your model picture, each negatively and positively. preserve that in thoughts, and you must have the ability to plan content that’s each fun, and doesn’t situation your brand in danger.

ideas

here are a few video streaming concepts to assist get you began!

Introduce the staff

assist put a human face for your organization by introducing one or more of your workforce members. Have a number of questions prepared to lend a hand wreck the ice, and then open up the dialog to viewers.

instructional

reside video streaming will also be a great way to existing extra tutorial oriented information, in a way that enables your community ask additional questions, or searching for better clarification with no need to inn to contacting consumer strengthen. launched an enormous new function that may not be straightforward to bear in mind at a look? set up a session during which you walk through the course of and resolution questions from the neighborhood.

This may also be an effective way to get extra feedback on what’s complicated and/or overly sophisticated about your product, in an instant from shoppers who would possibly not otherwise take some time to send in a beef up ticket.

Q&A Session

Plan a Q&A session following a successful product launch or new function unencumber. Promote the upcoming experience by way of your different social channels, and encourage active participation with the aid of answering select in-app feedback.

in the back of-the-Scenes

Share a little of the at the back of-the-scenes components of what you are promoting together with your group. This can be as simple as doing a snappy tour around the place of business!

Sneak Peek

Have a new function that you’re releasing quickly and wish to construct excitement around? provided you’ve gotten approval to take action, showing off the brand new options previous to launch can be extremely powerful. just make sure you are prepared to deal with questions that you may now not be capable to resolution at the moment, and don’t accidentally provide away any privileged and/or personal knowledge.

Celebrations

rejoice big milestones via doing a steaming session during which you chat with and thank your group for his or her part in your success! a genuine, heart-felt thank you goes far, and together with your community as part of your experience is an effective way to point out your appreciation, and acquire precious remarks along the best way!

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