Millennial Employment Effort presentations Job applicants’ Reactions When It’s urged They promote medication, Get Pregnant, Hotwire A car
The campaign for charity Circle aims to dispel stereotypes and assist Millennials get a job.
Working with Publicis London, Circle — part employment company, phase online retailer, phase charity — has launched a social campaign designed to help the 1,000,000 jobless formative years in the United Kingdom.
The marketing campaign, which is tagged #JoblessGeneration, starts with a fake interview video that highlights the poor stereotypes young individuals face when coming into the job market.
in the video, directed by means of Ben Liam Jones of Mustard motion pictures, candidates are secretly filmed whereas being interviewed with the aid of an actor posing as a occupation placement marketing consultant. The marketing consultant urges the interviewees to imagine occupation picks that play into stereotypes about Millennials, equivalent to getting pregnant in an effort to claim benefits or selling medicine.
After viewing the video, viewers can click through to the campaign site where each and every of the six job candidates who appear in the video are featured in a “Hear My Story” video resume.
also on the website, viewers are entreated to “Donate A Tweet” which hyperlinks to the person’s story and auto-populates mentions of one of the vital UK’s biggest companies together with @Topshop @ASOS and @Drapers.
Viewers may “Donate a possibility” which allows them to send an electronic mail to Circle saying they have a lead on a job for the candidate.
The website additionally incorporates a video introduction to the trouble by using English entrepreneur and BBC Dragon’s Den personality Deborah Meaden, who additionally helped fund the campaign:
Circle is the usage of its social media channels including Vine, facebook and Twitter to unfold the message:
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