cellular App Push Notifications power ninety-Day Retention charges via As a lot As a hundred and eighty%

After analyzing data from greater than 39 million cellular customers, mobile advertising supplier Kahuna discovered push notifications greater than doubled a cellular app’s average 30, 60 and 90-day retention fee.

For opted-in users, push notifications drove the common 90-day retention rate by way of a hundred and eighty %, with a 27.6 percent retention charge for users receiving push notifications in comparison with most effective a 10.1 percent retention price for users no longer receiving push notifications.

Kahuna’s information showed 30-day and 60-day retention charge averages significantly increased as well, with push notifications using a a hundred twenty five % elevate for 30-day retention rates, and one hundred fifty percent raise for 60-day retention rates.

30, 60 & 90-Day Retention charges

When looking at decide-in rates through instrument, Kahuna says Android tops iOS, however simplest as a result of Android’s app permission course of.

Android outperforms iOS with an ordinary decide-in fee of seventy eight%, whereas iOS most effective sees about a forty six% decide-in fee. The disparity between the 2 may also be partly attributed to the fact that customers are robotically opted in for messaging on Android units, however modifications to the Android app permission course of will likely have an effect on that share.

overall, Kahuna reviews the common opt-in price for push notifications is sixty two percent. according to Kahuna’s numbers, the typical client has 33 apps on their cellphone, but uses best 12 daily.

concerning the creator

Amy Gesenhues

Amy Gesenhues is third Door Media’s common undertaking Reporter, protecting the most recent news and updates for advertising and marketing Land and Search Engine Land. From 2009 to 2012, she used to be an award-winning syndicated columnist for numerous day-to-day newspapers from new york to Texas. With more than ten years of promoting management experience, she has contributed to quite a few conventional and on-line publications, including MarketingProfs.com, SoftwareCEO.com, and gross sales and marketing administration magazine. learn extra of Amy’s articles.

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