cellular advertising Platform Leanplum Lands $eleven.6M collection B Funding

investment follows launch of platform for growing “hyper-personalised” cellular advertising campaigns.

advertising and marketing Land personnel on August 5, 2015

Leanplum, a cell advertising and conversion platform, has introduced a sequence B funding round totaling $eleven.6 million. This spherical comprises new investor Kleiner Perkins Caufield & Byers (KPCB), together with cash from existing investor Shasta Ventures.

This newest investment comes on the heels of Leanplum’s up to date launch of its Lifecycle Engine, a mobile marketing device that lets entrepreneurs build “hyper-personalised campaigns on a visual timeline.” From the corporate’s news liberate:

With the launch of Leanplum’s Lifecycle Engine, manufacturers now be able to proactively plan, set-up, and manage automated campaigns throughout every phase of the client lifecycle – precipitated through explicit movements, and attentive to individual behavior. cellular marketers may use Leanplum’s analytics to measure the effectiveness of campaigns and make extra knowledgeable, knowledge-pushed choices.

Leanplum lists Expedia, Tesco and StumbleUpon amongst its purchasers.

primarily based in San Francisco, Leanplum launched in 2012 and was founded through former Google engineers Momchil Kyurkchiev and Andrew First.

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