Most Popular Hashtags: The Ultimate List (2017)

Carlo Pacis — May 31, 2017

— May 31, 2017

Since they were first used on Twitter in 2007, hashtags have grown to become a quintessential part of social media.

Nowadays, they’re used extensively (mostly on Instagram and Twitter) to connect users through shared interest and trending topics, allowing people to easily keep their fingers on the pulse of the social media landscape.

Though anything can be a hashtag, it’s important to use the right hashtags if you’re looking to maximize your reach. The more popular a hashtag, the more effective using it will be when you’re trying to share your content with others.

With that in mind, I’ve put together a list of 200 hashtags, including the most popular hashtags around and a few lists containing the best hashtags from different industries.

The 100 Most Popular Hashtags

Let’s start with the top general hashtags – these hashtags are used millions of times daily. Though they’re awesome if you want to generate a ton of likes for your photos, they’re not the best when it comes to helping you reach engaged potential customers on your social platforms. I’d parse through this list to find the hashtags that are most relevant to your business, and sprinkle them in with other, more industry-specific hashtags.

1. #love
2. #instagood
3. #photooftheday
4. #beautiful
5. #fashion
6. #tbt
7. #happy
8. #cute
9. #followme
10. #like4like
11. #follow
12. #me
13. #picoftheday
14. #selfie
15. #instadaily
16. #friends
17. #summer
18. #girl
19. #art
20. #fun
21. #repost
22. #smile
23. #nature
24. #instalike
25. #food
26. #style
27. #tagsforlikes
28. #family
29. #likeforlike
30. #igers
31. #fitness
32. #nofilter
33. #follow4follow
34. #instamood
35. #amazing
36. #life
37. #travel
38. #beauty
39. #vscocam
40. #sun
41. #bestoftheday
42. #music
43. #followforfollow
44. #beach
45. #instagram
46. #photo
47. #sky
48. #vsco
49. #dog
50. #l4l
51. #sunset
52. #f4f
53. #ootd
54. #pretty
55. #swag
56. #makeup
57. #foodporn
58. #hair
59. #cat
60. #party
61. #girls
62. #photography
63. #cool
64. #baby
65. #lol
66. #tflers
67. #model
68. #motivation
69. #night
70. #instapic
71. #funny
72. #gym
73. #healthy
74. #yummy
75. #hot
76. #design
77. #black
78. #pink
79. #flowers
80. #christmas
81. #blue
82. #work
83. #instafood
84. #fit
85. #instacool
86. #iphoneonly
87. #wedding
88. #blackandwhite
89. #workout
90. #lifestyle
91. #handmade
92. #followback
93. #instafollow
94. #home
95. #drawing
96. #my
97. #nyc
98. #webstagram
99. #sweet
100. #instalove

Top 20 Hashtags by Industry

Now, let’s take a look at the top hashtags for a couple of the most popular industries. These are way more likely to help you achieve success on social, because they work well to connect you with people within your target market, boosting your reach and engagement.

Fitness

People love to share pictures of themselves at the gym. So much of social media is sharing the best side of you – and showcasing your healthy, fit lifestyle is a big part of that.

Here are the top 20 most popular hashtags for fitness:

1. #gethealthy
2. #healthylife
3. #healthtalk
4. #eatclean
5. #fitfood
6. #nutrition
7. #fitquote
8. #fitnessmotivation
9. #fitspo
10. #getfit
11. #fitfam
12. #trainhard
13. #noexcuses
14. #fitnessaddict
15. #gymlife
16. #girlswholift
17. #workout
18. #fitlife
19. #gymlife
20. #sweat

Food

How many times have you (or the people around you at a restaurant) taken a picture of their food before they eat it? Or what about when you cook something amazing and are just so proud of it you want to share it with the world?

Here are the top 20 most popular hashtags for food:

1. #foodie
2. #foodporn
3. #foodgasm
4. #nom
5. #food
6. #pizza
7. #foodporn
8. #foodstagram
9. #menwhocook
10. #sushi
11. #yummy
12. #foodcoma
13. #eathealthy
14. #instafood
15. #delicious
16. #foodpic
17. #cooking
18. #snack
19. #tasty
20. #cleaneating

Travel

Again, like with fitness, travel posts are all about showing people the best side of your life – and being on vacation is always the best part of your life.

I mean, who’s taking photos of themselves in their cubicle, staring at the clock?

Exactly.

Here are the top 20 most popular hashtags for travel:

1. #travel
2. #instatravel
3. #travelgram
4. #tourist
5. #tourism
6. #vacation
7. #traveling
8. #travelblogger
9. #wanderlust
10. #ilovetravel
11. #instavacation
12. #traveldeeper
13. #getaway
14. #wanderer
15. #adventure
16. #travelphotography
17. #roadtrip
18. #mytravelgram
19. #igtravel
20. #traveler

Technology

When you have the newest gadget or want to show off your most innovative tech idea, there’s few better ways to do it than with a hashtag.

Here are the top 20 most popular hashtags for technology:

1. #technology
2. #science
3. #bigdata
4. #iphone
5. #ios
6. #android
7. #mobile
8. #video
9. #design
10. #innovation
11. #startups
12. #tech
13. #cloud
14. #gadget
15. #instatech
16. #electronic
17. #device
18. #techtrends
19. #technews
20. #engineering

Fashion & Beauty

People love to show off what they’re wearing or the fashions they love.

They love to show the social media world their best face, and what better way to do that than with their on-point makeup?

Here are the top 20 most popular hashtags for fashion and beauty:

1. #fashion
2. #fashionista
3. #fashionblogger
4. #ootd
5. #style
6. #stylish
7. #streetstyle
8. #streetwear
9. #fashioninspo
10. #trend
11. #styleoftheday
12. #stylegram
13. #mensfashion
14. #lookbook
15. #todayiwore
16. #beauty
17. #makeupaddict
18. #hair
19. #instafashion
20. #vintage

Digital & Social Articles on Business 2 Community

(58)