Most Shared manufacturers Of 2014: Activia Breaks Into The listing At No. 1 On The Success Of Shakira’s “La La La” Video
Activia, Samsung and Nike’s World Cup themed commercials earned each model a top three spot on Unruly’s list of most shared manufacturers.
Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La” video. in line with each brand’s mixed choice of social shares for video commercials shared during 2014, advertising and marketing know-how firm Unruly ranked the top ten most shared manufacturers of the year following its high 20 most shared video ads of 2014. This 12 months’s World Cup experience proved a good option for a number of manufacturers. After launching World Cup themed video ad campaigns, Activia, Samsung, Nike, Coca Cola and Adidas all earned spots on Unruly’s checklist of most shared brands.
Unruly’s top 10 Most Shared brands of 2014
- Activia (5,851,633 shares)
- Samsung (4,301,989 shares)
- Nike (three,844,268 shares)
- Coca-Cola (three,357,945 shares)
- NBA (three,110,160 shares)
- Budweiser (3,one hundred,944 shares)
- GoPro (2,863,293 shares)
- Adidas (2,852,945 shares)
- Pepsi (2,413,830 shares)
- electronic Arts (2,362,152 shares)
whereas this was once Activia’s debut appearance on the top ten checklist, Samsung, Pepsi, Budweiser and digital Arts had been all top ten repeats from ultimate 12 months. manufacturers that dropped off the list from 2013 integrated GEICO, Dove, crimson Bull, Kmart and Cornetto. Launched upfront of the sector Cup, the Activia advert featured a large number of World Cup athletes in support of the sector food Programme. With greater than 5.8 million shares, now not only is Activia the most shared brand, but the “La La La” video lately beat out Volkswagen’s “The force” for many shared video advert of all time.
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