MTV film Awards and the Social struggle for movie of the yr [Study]

April 10, 2015

The MTV movie Awards have been first presented in 23 years ago in 1992 – definitely smartly ahead of many of this year’s viewers had been born.

We’re days faraway from this 12 months’s extremely anticipated, widely televised experience, hosted by means of comic Amy Schumer. the most effective a part of this particular annual awards exhibit is that while MTV executives and producers choose the nominees, most people vote for the winners.

talk about giving energy to the individuals.

live Graph – quantity of mentions over time, updated each two minutes

The MTV era changes with every new year that passes, and social media has been pivotal in up-leveling the visibility of the awards exhibit and the MTV brand for a brand new era of movie-goers and award exhibit voters.

Plus, this yr MTV can be checking out reside-streaming the purple carpet by the use of Twitter’s Periscope. if you need a refresher, learn this Forbes article in regards to the highly contentious battle app-primarily based reside-streaming tech Meerkat vs. Periscope.

film of the year

the largest award of the night will after all be movie of the year, so we targeted our information diagnosis in on that taking a look at the following nominees:

American Sniper
Boyhood
The Fault in Our Stars
long gone lady
Guardians of the Galaxy
The starvation games: Mockingjay – section 1
Selma
Whiplash

How’s the social media fight waging for these motion pictures thus far?

“The Guardians of the Galaxy” was dominating conversations in early March, however in the final two weeks “The hunger video games” (“Mockingjay: section 1″ if you wish to get actual) has been utterly blowing the other motion pictures out of the water – as a minimum in relation to quantity of mentions on Twitter associated to the upcoming MTV movie Awards.

when it comes to most mentioned subject matters, Mockingjay heroine, Jennifer Lawrence, as well as the film’s title, are in the top phrases used in social conversations however the Fault In Our Stars’ Hazel makes an look as one of the most simplest nods to some other movie in the common dialog.

live Graph – positive sentiment in white, poor sentiment in black, as a proportion of total mentions, updated every two minutes

And the winner is…

We’ll check back in as soon as all is alleged and done, and the very remaining moon man is handed out.

Over at Brandwatch we adore monitoring conversations about main events, just like the World Cup and the Oscars, so we had been intrigued to look how a extra demographic-specific, US-targeted experience was discussed on social media.

Are you going to be gazing the reside exhibit this Sunday, April 12, at 8pm ET to see which film wins? There’s still time to forged your votes right here.

if you’re jonesing for some fun content within the intervening time, check up on my favorite feature on the MTV film Awards site, 6 degrees of Emma Stone. You higher believe she’s connected to every single film awards nominee.

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