NBC is creating a 24-hour version of ‘Today’ for Peacock
Soon, if you miss a morning of NBC’s Today, you’ll be able to catch up with a never-ending stream of material from the show. Beginning Wednesday, NBC is bringing an around-the-clock, free, ad-supported feed of Today to its Peacock streaming platform.
The new Today All Day stream will feature four six-hour blocks of content. It will offer a mix of recent segments, as well as original shows with the current Today hosts. So, it won’t exactly be a streamed version of the four weekday hours and two weekend hours of Today that run on NBC’s broadcast network.
“Those four hours that we do on TV are incredibly important,” Chris Berend, executive vice president of digital for NBC News Group, told Variety. “What we are creating is a complement to that.”
Eventually, Today All Day might appear on other streaming platforms, Berend said. Last year, NBC made its News Now service available on devices like Apple TV and Roku. NBC’s other digital offerings include NBC Stay Tuned on Snapchat and The Report on Quibi. The competing ABC News Live debuted on Roku but is now available elsewhere, and CBS already has its own all-day streaming news feed.
According to NBC, Today has 70 million monthly video views and more than 50 million monthly unique visitors across all platforms. The network says Today has been the number one morning show for the 25- to 54-year-old demographic for 58 consecutive months.
Peacock will come to the PlayStation 4 on July 20th
NBCUniversal’s new streaming service Peacock rolls out across the US tomorrow, and NBC is still adding to the list of the devices that Peacock will stream on. Beginning July 20th, Peacock will be available on PlayStation 4 and PlayStation 4 Pro. Users will have access to the free, $5 and $10 subscription tiers, and Peacock will curate a row featuring available content.
“As we bring Peacock to our fans wherever they consume media, device partners like PlayStation are invaluable in giving people even more places to watch the programming they’ve come to enjoy,” said NBCUniversal content distribution chairman Matt Bond. “We look forward to Peacock being at the forefront of the PlayStation experience.”
In addition to PS4 and NBCUniversal’s mobile apps and website, Peacock will be available on Android TV and Chromecast and LG and Vizio TVs. The service will draw on NBC’s catalog of existing content (including The Office), plus star-packed originals and shows from Showtime, CBS and the CW. It will also stream Premier League matches.
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