Newcastle Brown Ale ad Spoofs Doritos “Crash The tremendous Bowl” Contest
Newcastle launches its “Chores” video in line with this yr’s Doritos tremendous Bowl advertising campaign.
Newcastle Brown Ale is getting a head begin on the tremendous Bowl promotion bandwagon, launching an advert that spoofs this year’s “Crash the super Bowl” contest from Doritos.
in keeping with Doritos request for filmmakers to supply and post video advertisements for the logo’s tremendous Bowl spot this year, the beer firm has created a video highlighting its own product.
A Newcastle Brown Ale spokesperson instructed AdWeek, “We had this kind of excellent time almost making that massive sports healthy ad closing yr, we made up our minds we’d stop at nothing to ultimately make our means into the in reality large American football Contest in 2015. even though we nonetheless can’t find the money for it.”
ultimate year, Newcastle proved its merchandising savvy with its “If We Made It” campaign, a collection of video advertisements demonstrating what the brand will have produced if it had the money to create an important budget super Bowl ad.
the logo’s entry into this yr’s tremendous Bowl promotion mayhem continues its ingenious advertising and marketing method to make big waves without the enormous dollars. With extra “in the back of the scenes” pictures, Newcastle’s “Chores” advert successfully rides the coattails of one in every of this yr’s main super Bowl advertisers.
(Tip: Adweek.com)
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