Nexcare Bandages Video marketing campaign Asks Millennials “what is going to Nexcare Nana Do next?”

remaining 12 months, 3M’s Nexcare bandages brand created a character known as Nexcare Nana, an aged, but enthusiastic and tough, stuntwoman and product tester who seems in a sequence of movies. the newest effort, aimed toward Millennials, reprises the Nana character and solicits audience participation.

In every of the original videos — Water test, dust take a look at and Germs test — Nexcare Nana put the emblem’s bandages to the ultimate check.

This yr, with a campaign entitled “what is going to Nana Do subsequent?” the brand has added a twist. It’s inviting viewers of three new videos to post ideas for Nexcare Nana’s next challenges.

The three new movies level viewers to nexcare.com/nana the place they may be able to post their ideas. The successful thought shall be became a video as a way to be released this fall and the winner will probably be awarded $2,500 (and a year’s provide of bandages!).

The movies are appearing on the emblem’s YouTube channel and social media money owed. Nexcare has revamped its facebook presence to be in keeping with the marketing campaign, as smartly.

the hassle, the corporate says, might be promoted via paid media throughout more than a few household, way of life and popular culture properties. Paid native commercials are appearing on hip design sites like Cool looking and Core seventy seven, in addition to on a mom-centered weblog, Outnumbered three to 1.

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