Nielsen Makes Digital ad rankings available In Google DoubleClick

via Laurie Sullivan @lauriesullivan, (January 27, 2016)

Nielsen introduced Tuesday at the Interactive advertising Bureau (IAB) Annual leadership meeting that Digital ad ratings are actually available in DoubleClick Bid manager and DoubleClick marketing campaign supervisor.

After efficiently finishing its beta run in Google DoubleClick, Digital advert scores have now transform on hand within the U.S., Canada, France, Germany, Italy, the U.ok., Australia and Brazil, and DoubleClick for Publishers within the U.S.

Nielsen says the release represents a milestone as a result of its platform turns into the first unbiased marketing campaign audience measurement solution on hand in make a selection DoubleClick markets internationally. 

marketers the use of the programmatic platform can measure digital media with metrics similar to tv. Tagging campaigns in DoubleClick allows shoppers to optimize creative items in actual-time. It objectives to reinforce efficiency and take care of assured buys with elevated visibility into efficiency, namely for brands looking to run television and video advert campaigns, or those working with go-media campaigns reminiscent of search or social.

Jason Miller, director of product administration for brand measurement solutions at Google, believes that making a seamless target audience size process through Nielsen’s Digital advert rankings inside DoubleClick is essential for brand advertisers having a look to run television and video ad campaigns.

Nielsen says that within the U.S., U.ok., Italy, and France it has integrated Digital ad scores knowledge with television scores to supply improved reach dimension with total ad scores. ultimate yr, the corporate elevated into 17 markets representing about eighty five% of the digital promoting spend globally to build momentum.

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