Nike To Create one hundred,000 personalized videos For Nike+ customers

AKQA and the wearing goods firm are leveraging the wealth of person data gathered by means of its health wearable.

Steve corridor on January eight, 2015

Working with AKQA, Nike helps everybody rejoice their exercise achievements by way of creating personalized movies the usage of customized Nike+ consumer data. The movies highlight the person’s 2014 achievements and supply a look forward to 2015.

every one-minute movie, illustrated with the aid of French artist McBess, is created by using the usage of vicinity, climate, activity and person motion information. It’s the primary time Nike has used member knowledge which has been adapted to create over one hundred,000 unique movies.

Nike+ users can go to the emblem’s Your year microsite, log into their Nike+ account and obtain an automagically-created, personalised video which they are able to share with their pals and followers on social media.

in addition to the customised films, the agency created movies highlighting the achievements of those in 4 cities: Chicago, la, NY city and Toronto.

the brand is selling the effort on its facebook web page (screenshot below as submit isn’t embeddable):

nike-fb-screenshot

The video has completed seventy three,000 views, 1,107 likes, 43 feedback and 399 shares.

The video can also be being promoted on the brand’s Twitter page:

Your very best 12 months is in the back of you. a better 12 months is in front of you. #nikeplus http://t.co/b4w9bGIbxn

— Nike (@Nike) December 26, 2014

Of the hassle, Nike VP of North the us brand advertising David Schriber said:

“Our Nike+ members complete some amazing things in 2014, and we wished to encourage them to push for brand new targets and alternatives in 2015 via sharing one of the magic in the back of their knowledge in a creative and surprising approach.”