Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt

The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences.

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A couple weeks ago, Nissan gave several people the ride of their lives. It’s part of the brand’s #RideOfYourLife campaign which kicked off last year and takes unsuspecting Mall shoppers on a joyride with a professional driver. You can look at that here:

This year, Nissan has added a social media-based scavenger hunt into the mix. Called “The Altima Chase,” the hunt kicked off with another video that has a car thief steal a Nissan Altima from the very glass box from which the vehicle was revealed to the Mall patrons for the joyride portion of the campaign.

The video points viewers to a contest site where, over a three week period, people will be given clues to solve that will, ultimately lead to the location of an actual Nissan Altima one winner will take home.

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In addition to the site, clues will be shared using the hashtag #AltimaChaseSweeps across Nissan’s social media channels including Facebook, Twitter and Instagram.

Nissan is promoting the contest on multiple social media platforms:

 

The campaign also includes :30 and :15 national and cable broadcast spots. In conjunction with Nissan’s ongoing partnership with NBC’s “The Voice,” a special “Ride of Your Life” tie-in will feature interviews with “The Voice” contestants in 11 major media markets.


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About The Author

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

(Some images used under license from Shutterstock.com.)

 

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