Nivea Made A UV-sensitive Doll To lend a hand educate kids The importance Of Sunscreen

final 12 months, Nivea created an award-profitable print advert that used to be additionally a mobile app that helped folks keep monitor of their wee ones on the seashore.

however as all parents to sons and daughters know, whenever you do to find your progeny on the seaside you frequently have to have interaction in bodily battle corresponding to a kindergarten kumite to get them adequately lined in sunscreen. So this yr the emblem and FCB Brazil made every other instrument to present children the influence that defending themselves from the solar is their own thought. The Nivea Doll is constructed from UV-sensitive material and can get sunburned if it’s not slathered in sunscreen which, as the logic goes, will express youngsters the actual effects of the solar and convince them to take on the parental function. exhibiting just a few extra little boys the use of the doll within the case learn about video would were good but, it is a perfect three-dimensional resolution that takes technology off the monitor and onto the sand.