No Layoffs For Yahoo Employees, Native Ads Skyrocket
by Laurie Sullivan @lauriesullivan, August 2, 2016
Yahoo does not have plans to lay off any employees from now through the close of its $4.83 billion Verizon deal, expected to become final in the first quarter of 2017.
For now, Yahoo employment is safe and benefits remain unchanged. CEO Marissa Mayer and her team will stay until the deal closes, according to a U.S. Securities and Exchange Commission report filed Monday.
In the filing, Yahoo wrote: “At this time, Yahoo is not planning any layoffs in anticipation of the transaction closing. Prior to the transaction closing, we will continue to operate our business independently, focus on achieving our corporate goals and manage employee performance in the ordinary course of business.”
Verizon agreed to acquire Gemini, BrightRoll, Tumblr, Flickr, Polyvore, Aabaco Small Business and other assets, such as search. The filing also includes how the acquisition affects bonuses and shares of Yahoo stock through the employee purchase program.
No layoffs are planned because employees will need to support the trillions of native ad requests that the company now receives. In fact, Yahoo served more than 2.02 trillion native ad requests in the first half of 2016, up 2,548% in year-over-year growth.
During the past year, the company saw 498% YoY growth globally, according to company stats.
Yahoo compiled findings on the state of native advertising from Insights from these ad requests, which delve into the trends and what prompts ad conversions to rise. The report identifies the regions and the audiences where advertisers spend most of their budget, the audience segments driving higher return on investments for publishers, and in what categories do publishers see the most success.
In sports, for instance, native ads in apps work best, with consumer product goods companies, games, entertainment and messaging, health and wellness. When it comes to native ads on the Web, technology sees the strongest conversion rates in entertainment and shopping. Conversion rates are highest in the travel sector; and news and magazines, tech and telco.
MediaPost.com: Search Marketing Daily
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