Nokia Launches Podcast To Spark discussion Of the way to #MakeTechHuman In Partnership With WIRED
The technology company seeks to bring up its brand by means of a 12 months-lengthy content material advertising/native promoting partnership with WIRED.
while many may just affiliate the Nokia brand solely with cellular gadgets (it dropped smartphones when it sold that trade unit to Microsoft in 2013), the one hundred fifty-year-old Finnish firm is in the hunt for to extend individuals’s thought of its brand.
the newest effort is a new podcast referred to as #MakeTechHuman, launched as a part of a 12 months-long content material advertising and marketing initiative with WIRED that commenced in March. The podcast, which is available on iTunes, in addition to on the dedicated marketing campaign microsite as a download and transcript, is hosted by The Nerdist’s Matt Mira. the value of the deal used to be now not disclosed.
the primary episode options Monica Lewinsky talking about cyber bullying, and Mira guarantees discussions of alternative essential issues in future episodes:
Our purpose with this podcast is to host a series of discussions and debates with a purpose to impression world discourse, human habits and even product construction and policymaking. Over the next few months, we’ll be exploring a number of core #maketechhuman concerns, equivalent to artificial Intelligence, privateness + safety, Connectivity, and fairness.
#MakeTechHuman aims to bring up Nokia to the level of different world technology firms — equivalent to Google, Apple and Microsoft — which are viewed as riding the way forward for expertise.
by way of internet hosting a dialogue about how know-how can perfect serve humanity and recruiting well-revered notion-leaders like Sir Tim Berners-Lee and Stephen Hawking to participate, the company hopes to engender improve among tech aficionados whereas establishing its brand as one that cares about people, as well as trade and technology.
“We needed to dive deeper into the problems that persons are speaking about, the issues they care about that truly will have an effect on our lives one day,” Barry French, Nokia’s chief marketing officer stated in a commentary.
here’s Stacey Brierley, Nokia’s international head of brand name and company advertising, talking in regards to the effort:
previously, Nokia and WIRED have facilitated two Reddit AMAs (where an individual invitations the audience to “ask me the rest”) with the aid of Berners-Lee and Hawking. both started their guest appearances by using acknowledging Nokia and pronouncing “subscribe to me to speak about making the future of know-how more human.”
The e-newsletter has then re-purposed the events into content material on the microsite, similar to a piece of writing titled the 10 Most Random Questions Reddit requested Stephen Hawking. WIRED and Reddit share a corporate mother or father upfront Publications.
As for the new podcast and all their joint efforts, Nokia and WIRED are promoting them of their social structures:
with the aid of the way in which, Nokia now describes itself as specializing in three areas: community infrastructure, area intelligence and advanced technology construction and licensing. but it surely’s rumored to be getting again into the smartphone business next year, when its non-compete settlement with Microsoft expires. After being in trade for a hundred and fifty years, pivoting is nothing new for Nokia.
Some opinions expressed in this article could also be these of a visitor creator and now not necessarily advertising Land. team of workers authors are listed here.
(Some images used beneath license from Shutterstock.com.)
advertising Land – web marketing news, strategies & pointers
(96)
