Olapic acquires Piqora to lift its visible marketing platform
Olapic acquires Piqora, giving entrepreneurs deeper insights and better price of their visual content material amongst web sites like Pinterest and Instagram.
Olapic, a visual advertising platform, has announced that it has received Piqora. both startup merchandise provide identical services. These enterprise-stage systems helped brands acquire, curate, permission and exhibit shopper-generated photos. however, that they had one core differentiator: the networks which are their strengths. Olapic’s energy used to be in Instagram. Piqora’s power is in Pinterest.
Piqora, which was based in 2012, makes a speciality of giving data and analytics to marketers looking to advertise on Pinterest. It has improved into the Tumblr and Instagram turf considering that its inception, however its core energy always was once centered more inside Pinterest, so the acquisition made quite a few experience.
As Olapic CEO and co-founder Pau Sabria mentioned, “The acquisition of Piqora merges two highest-in-category applied sciences and creates the business’s strongest visible content advertising and marketing platform designed to lend a hand manufacturers, CMOs, and social teams extract more worth and force revenue from content. When brands have get entry to and manageability of high-performing content at scale, it improves the go-channel ROI and engagement with customers.”
collectively, in leveraging two of the top visible structures, the product acquisition will enhance the core providing, giving brands the ability to capitalize on their visibility across the visible social web.
monetary terms of the acquisition weren’t disclosed. Piqora’s expertise will soon be built-in into the Olapic visible content material advertising and marketing platform, and its San Mateo, California, operations team will be merged into the Olapic model.
(Some images used underneath license from Shutterstock.com.)
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