old Navy Introduces Spring Fashions With Tumblr content material And Yahoo Splash commercials

old Navy has teamed with model stylists Emily present and Meritt Elliott for a marketing campaign called On The street to advertise the brand’s line of spring fashions with a set of videos, Tumblr posts and Yahoo Splash commercials.

listed below are the primary two videos within the assortment. One touts type “must haves” and the opposite, “boyfriend dressing”:

old Navy’s Tumblr page is the hub of the marketing campaign and the brand will even share its new collection thru subsidized Posts on Tumblr and native commercials throughout Yahoo homes. additionally, outdated Navy will attain out to readers of Yahoo type via video and imagery inside Yahoo Splash commercials.

outdated Navy is the first retailer to use a new feature inside Yahoo Splash advertisements that shows a collection of hello-res pictures with which individuals can interact. in this case, the advertisements will show off a couple of outdated Navy spring types that individuals can flick thru to seek out various outfits.

the emblem can be putting commercials across Yahoo’s network with type pointers and information from present and Elliott to assist shoppers customise their seasonal seem to be.

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Steve hall

Steve corridor is a advertising and marketing skilled, publisher, creator, neighborhood supervisor, photographer and all-round lover of merchandising.

(Some pictures used under license from Shutterstock.com.)