previous Spice makes use of #NatureFacts Hashtag For Nature-Themed fresher collection campaign
men’s grooming product brand old Spice releases nature-inspired “more energizing assortment” with a marketing campaign that features movies, Twitter updates and a live stunt, all of which function its signature brand of humor.
earlier this month, old Spice launched a campaign to promote its new line of nature-themed physique spray and deodorant referred to as brisker assortment. the logo gave the merchandise names like Nest, Log, Roar, Woods and Coconut.
The marketing campaign launched with a two-minute video explaining how the use of old Spice brisker collection can convey one nearer to nature, full with “nature facts” dropped at you with the aid of “a gaggle of old Spice neuroscientists.”
constructing the video above, previous Spice followed up with five 30-2nd spots:
The brand is using the hashtag #NatureFacts for this campaign, tweeting out humorous “facts” together with their videos. It seems they are getting the precise affiliation they were going for with this marketing campaign: think about nature, consider old Spice.
As a part of the campaign, outdated Spice placed a the old Spice Nature exchange vending laptop in Grand relevant Station this past weekend — a merchandising machine that may dispense real-world gadgets in trade for items from nature that folks provided.
for instance, a shark tooth fossil would get karate classes; an owl pellet would get a telescope; a lava rock would get a gold watch; pyrite would get an electrical guitar; and pine needles would get a root beer drift. Sounds simple – except for the fact that the vending laptop used to be placed in the middle of ny’s concrete jungle.
previous Spice spokesman Terry Crews made an look at the Grand central Terminal adventure, too!
in regards to the writer
Steve hall is a marketing professional, writer, writer, community manager, photographer and all-round lover of promotion.
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