Omnicom Media Group, has acquired Ptarmigan Media, a specialist agency that provides media and marketing solutions to financial services brands. 

Founded in the UK in 1993, the agency’s offering includes media planning and buying, market research, search and social, as well as content and creative.  

The company specializes in serving financial services clients in the Asset Management, Life and Pensions, Banking, Trading and Platforms, Wealth Management, Fintech, and Insurance sectors across North America, Europe, The Middle East and Africa and the Asia Pacific region. 

With a staff of more than 100 media pros, Ptarmigan is headquartered in London and has offices in Hong Kong, New York, Singapore and Sydney. 

Florian Adamski, CEO of Omnicom Media Group, stated, “The combined capabilities that will result from this acquisition will enable an unprecedented and singular depth of financial services industry expertise and media buying scale, translating to better outcomes for our clients, increased professional opportunities for our people, and accelerated growth.”  

“Ptarmigan has always put clients at the center of everything we do – and becoming part of Omnicom Media Group continues that commitment,” says Ptarmigan CEO Matt Ball. “Combining our expertise with the scope and scale of Omnicom Media Group’s industry leading tools and technology will have an exponential impact on the value we deliver to the world’s leading financial brands.” 

Ptarmigan Media will continue to operate as an independent brand within Omnicom Media Group and will be led by its current management team.