ON24 brings live and on demand content together
Live and simulive webinars will now be accessible on what was previously an on demand-only engagement hub.
ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers. Brands will now be able to present both live and on demand experiences in the same content hub.
Users will be able to move between live experiences and other kinds of content, with brands able to capture first-party engagement data and measure performance across different content experiences. Other new features include AI-driven next-best-content recommendations, out-of-the-box content categories and favoriting and bookmarking capabilities.
Why we care: B2B purchasers are doing their own research and are increasingly looking for self-serve experiences. They do not want to visit a series of silos to consume different kinds of content. It makes absolute sense to offer content in one place and to weave it together with personalized recommendations.
A successful IPO in February this year came on the back of heightened demand for virtual experiences in 2020. While everyone figures out the future of in-person, virtual and hybrid if and when COVID-19 ebbs, players in this space are wise to build on recent success with new innovation.
The post ON24 brings live and on demand content together appeared first on MarTech.
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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