best 14% Of U.S. teenagers Say fb Is Most essential, but nearly half of still Use It

any other day, any other survey about American teens’ use of social media. the most recent, released today with the aid of funding financial institution Piper Jaffray, feels like dangerous information for facebook: simplest 14% of U.S. teenagers pick the social community as crucial social network.

And that share is slipping, according to Piper Jaffray, which releases its “Taking inventory With teens” survey twice a yr. in the spring of 2013, 33% of teens surveyed referred to fb as most necessary. final yr it was once 23%.

Instagram, owned by way of fb, was once the highest collection of 32%. About 24% picked Twitter as most necessary; Snapchat, new to the survey question, was the choice of thirteen%, narrowly trailing facebook in fourth situation.

nevertheless it’s a long way from clear that youngsters are leaving behind fb. closing week, the Pew research center released a survey that indicated that the network continues to be the No. 1 social media possibility for U.S. teens, with seventy one% of those a while thirteen to 17 the usage of it.

Piper Jaffray, which didn’t liberate the age range of its 6,200-individual pattern (as opposed to to say the average age was once sixteen), stated that 47% of they teens it surveyed mentioned they use facebook. That determine is 2 percentage points higher than the Spring of 2014. (Seventy-five percent of teenagers say they use Instagram and sixty eight% use Snapchat.)

concerning the writer

Martin Beck

Martin Beck is 0.33 Door Media’s Social Media Reporter, protecting the latest information for advertising and marketing Land and Search Engine Land. He spent 24 years with the la instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism college, Beck started started his career on the occasions as a sportswriter and copy editor. follow Martin on Twitter (@MartinBeck), fb and/or Google+.

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