Ooyala, TubeMogul partner On New top class Video Programmatic marketplace

Ooyala and TubeMogul have partnered — via Ooyala-owned Videoplaza — to advance a top rate video programmatic marketplace.

the combination of services will enable manufacturers and marketers the use of TubeMogul’s video advertising device to get entry to Videoplaza’s stock of top class video publishers, broadcasters and operators. From the news release:

collectively, TubeMogul and Videoplaza are constructing a secure, trusted and clear programmatic market for TubeMogul’s globally identified clients to purchase high-quality on-line tv inventory immediately, or via private networks, from Videoplaza’s clients. Representing greater than half of of Europe’s prime broadcasters, Videoplaza clients now have get admission to to further profits from the best quality of campaigns which are relevant to their audiences and complimentary to their content material, strengthening CPMs and creating a profitable worth-add to their sales strategy.

“TubeMogul has finished an exquisite job developing innovation in this area — their product suite and consumer base are a testament to that — and we’re extremely joyful to combine our products and services to accelerate efforts to carry mighty television budgets to all digital screens,” says Maria Flores, vp, programmatic for Videoplaza.

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