Pandora needs You To Get Intimate With brands In alternate For advert-Free Streaming

Will you are feeling closer to a model if it serves as your gateway to ad-free music streaming? Pandora sure thinks so. the net radio platform has presented subsidized Listening, a new merchandising product that lets listeners change 15 seconds of “engagement” with a brand for an hour of uninterrupted radio time.

Pandora has been testing the initiative in beta considering that ultimate September, which the corporate claims left a excellent impact on both users and advertisers, in step with a press unlock:

throughout the beta testing duration for the product, subsidized Listening resulted in a 12 p.c carry in brand awareness and a 30 % carry in purchase intent for advertisers. shoppers also praised the product by the use of Twitter and fb, declaring that they beloved the experience.

Any Pandora advertiser is welcome to use backed Listening, which offers manufacturers extra flexibility in the type of commercials they select to show, be it movies, slideshows, or even 360-level product views. To take advantage of the new function, you’ll want to sit thru 15 seconds of an advert when you open a radio station—however after that, it’s nonstop Beyoncé jams the entire way.

[by means of The Verge]