Pew Survey: fb U.S. consumer growth Flat, however extra Engaged Than Ever

american citizens’ use of social media is surging, but the results are mixed for the reigning king of the trade fb, in step with a survey released as of late by the Pew analysis heart.

There’s indisputably about facebook’s persevering with dominance. The Pew outcomes, drawn from a phone ballot in September, found that 71% of U.S. on-line adults are customers of fb. No other social network cracked the 30% mark. fb’s determine is unchanged from 2013, indicating that it’s likely going to be onerous for Mark Zuckerberg’s company to gain extra penetration.

however, fb users are more engaged than ever on the network; 70% mentioned they use it daily, an increase of 7 percentage points over 2013. And 45% of facebook customers consult with the web site several times a day. another positive sign for facebook is that older customers are nonetheless flocking to the provider. Now fifty six% of U.S. web users sixty five and older use the network, up from 45% in 2013 and 35% in 2012. in step with Pew, 31% of all seniors within the usa are on fb.

while facebook’s general U.S. consumer numbers stayed flat, the opposite main social networks — Twitter, Instagram, Pinterest and LinkedIn — all made statistically vital beneficial properties, in accordance the the Pew survey. facebook-owned Instagram’s increase used to be essentially the most rapid, up 9 proportion points to 26%. Twitter was at 23%, up from 18% the previous year. Pinterest and LinkedIn each and every have a 28% share, after gaining 7 and 6 proportion factors, respectively.

The file additionally found a major elevate in the quantity of people who use more than one social networks: fifty two% said they use two or extra, an increase from forty two% in 2013.

any other attention-grabbing outcomes from the record:

• In a imaginable ominous sign for Twitter, day by day use of the network dropped 10 proportion factors to 36%. Twenty-two % say they take a look at Twitter a few instances a day, 24% a couple of times every week and 40% much less incessantly.
• Instagram confirmed statistically vital boom throughout all age demographics, while still skewing younger. significantly 53% of youthful adults (18-29) use the carrier, up from 37% in 2013. Instagram users are very energetic; 49% say they use the website day by day, 32% several instances a day and 24% weekly.
• in the not-a-surprise department, Pinterest remains to be liked principally by women, with forty two% of all online U.S. girls pronouncing they’re Pinterest users. That’s up from 33% the yr prior to. the lads? nonetheless lagging at thirteen%, an increase of 5 points over 2013.
• LinkedIn customers are coming to the site less steadily with weekly customers shedding to 25% from 34% and people who consult with each few weeks or much less increasing to 61% from 52% the previous year. customers of the occupation-oriented network nonetheless skew older, better profits and faculty educated (50% of college graduates — an increase of 12 proportion points from 2013 — use LinkedIn).

you could read the full Pew report here.

Postscript: The Wall boulevard Journal stated lately that Twitter strongly disputes Pew’s figure for day-to-day use, quoting a spokesman: “Pew’s knowledge is so remarkably improper as to be laughable.” Twitter doesn’t usually document day-to-day active use, but the spokesman mentioned 48% of individuals in Twitter’s prime 20 markets, which include the U.S., use Twitter day-to-day. Pew’s survey simplest incorporated U.S. adults, which would possibly account for the discrepancy, Lee Rainie, director of the Pew web and American existence undertaking, told the Journal.

The Journal mentioned that there was once no similar discrepancy between the Pew engagement results for facebook, which does file day by day energetic customers and put the share at sixty four% of its 1.35 billion monthly users in its 0.33 quarter earnings record.

concerning the creator

Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, masking the newest news for advertising and marketing Land and Search Engine Land. He spent 24 years with the los angeles times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism faculty, Beck started began his profession at the instances as a sportswriter and copy editor.