P&G: Biggest — And Most Cost-Efficient — TV Advertiser In 2020
P&G: Biggest — And Most Cost-Efficient — TV Advertiser In 2020
by Joe Mandese @mp_joemandese, March 11, 2021
Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient — by a wide margin — according to a Research Intelligencer analysis of data from Nielsen.
The analysis, which includes all broadcast, cable, and Spanish-language, syndication and spot …
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