Pinterest Acquires The Hunt & Pext to raise advert Tech, Commerce
The moves will add expertise to Pinterest’s engineering and product groups.
Pinterest lately announced the acquisition of two startups — The Hunt and Pext — that it says will boost its cell shopping, ad tech and image indexing applied sciences.
The Hunt is a two-yr-old cell procuring and discovery platform that allows customers to seek for merchandise they want to purchase in accordance with photography they in finding on social networks. CEO and co-founder Tim Weingarten and some members of The Hunt’s core product group will join Pinterest to work on cell shopping and discovery merchandise.
Pext is a cell app created by using OMG Labs that turns text messages into memes by means of finding relevant photography. Pext co-founder Harsh Goel will join the Pinterest monetization group, “bringing his expertise in building image indexing and merchandising technology, cell apps and discovery merchandise and backends,” Pinterest mentioned in an unencumber.
Pinterest didn’t unlock phrases of the deals. each products and services will probably be shut down; Pext is doing away with its app from the app retailers, and The Hunt will discontinue provider early subsequent 12 months.
“We welcome the talented groups from The Hunt and Pext to Pinterest,” Pinterest’s head of engineering, Michael Lopp, stated in the free up. “As one of the most the most effective minds in mobile buying, monetization and picture indexing applied sciences, their contributions will be extremely treasured as we proceed to construct a discovery engine that helps individuals plan their everyday lives.”
(Some pictures used below license from Shutterstock.com.)
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