Pinterest Marks fifth Birthday With New Stat: 50 Billion Pins Served

five years in the past this month, Pinterest launched as a spot for folk to collect their favourite issues on the net. lately, the corporate launched a brand new determine for the way giant that collection has become: 50 billion pins.

That’s up from the 30 billion Pins — a increase charge of sixty six% — that Pinterest put out ultimate April. and those 50 billion pins are compiled on 1 billion boards, a rise of 250 million when you consider that closing year.

the company has been ramping up its monetization efforts this yr, officially launching its Promoted Pin advertising product in January. This month it signaled that it’s going to improve ad targeting and introduce animated ad codecs.  nowadays’s announcement incorporated other metrics to remind companies of the marketing power of the community.

one of the most stats had been said before — as an example, two-thirds of all pinned content material comes from industry’ web pages — but they are a useful barometer for task on Pinterest. The privately held company isn’t required to unlock consumer figures in quarterly studies like its publicly held rivals, so this must do. (ComScore’s stats had Pinterest at 79 million distinctive U.S. users in February).

right here’s the rest of Pinterest’s self-suggested stat rundown:

• 80% of traffic comes from cellular
• each and every 12 months we serve more than 1.5 trillion suggestions
• Recipes: greater than 1.7 billion recipe Pins
• shopping: each day virtually 2M people Pin product wealthy Pins
• Articles: more than 14 million articles are Pinned every day
• We’ve doubled our male user base within the U.S. this year. last year our male consumer base within the U.S. grew seventy three% year over yr, and has been picking up in the past 6 months (fifty four%) vs the prior 6 months (40%), which is outpacing overall Pinterest growth.
• In 2014 global customers grew greater than 135%. today, monthly active users are up one hundred fifty% year over yr outside the U.S.

in regards to the creator

Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, protecting the most recent information for marketing Land and Search Engine Land. He spent 24 years with the los angeles occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism school, Beck began started his career on the occasions as a sportswriter and replica editor. practice Martin on Twitter (@MartinBeck), facebook and/or Google+.

(Some images used underneath license from Shutterstock.com.)