Pinterest Users Outspend Others 2x During Holidays!
Bob Hutchins — November 25, 2016 Follow @Bobhutchins— November 25, 2016
For many brands, Pinterest takes a back seat to other social platforms. Most companies are more likely to establish themselves on Facebook, Instagram or Twitter before they consider adding Pinterest into the mix.
And while we certainly advocate a strategy that doesn’t stretch your marketing energy too thin, this recent infographic published on the Pinterest Business Blog suggests that perhaps Pinterest should be reconsidered… during the holiday season, at least! We’ve reposted the entire infographic at the bottom of this post.
Holiday Shopping Starts With Pinterest
- 67% of Pinners say Pinterest is important for planning holiday purchases.
- 1 billion holiday Pins were saved in 2015.
- Pinners will spend 2x more on the holidays than the general public.
- Pinners begin holiday planning in September: 4 weeks earlier than other people.
While it’s never too early to start planning your holiday marketing campaigns, it’s also not too late – even as we approach Thanksgiving! Check out these three trends to jumpstart your planning.
The Path to Purchase Is Complex
- Online commerce is growing 5x faster than retail overall, with mobile growing twice as fast.
- 84% of people shop across multiple devices.
- 69% of people research online before visiting a store. (But rest assured, that online search process does drive foot traffic.)
- 65% of people research in store before buying online.
People Love Shopping With Pinterest
- 55% of people on Pinterest use Pinterest to find or shop for products.
- 70% of incremental sales come from new customers.
- 82 million searches for gifts
- 158 million searches for holiday home décor
- 271 million searches for holiday food and drink
- 583 million searches for holiday style
Promoted Pins Help Your Sales
- People who engage with Promoted Pins spend 7x more than people who don’t.
- Pinterest is 5x more efficient at driving in-store sales than any other platform.
Will You Use Pinterest?
What do you think – will Pinterest become a part of your holiday strategy? Or, have you already been using Pinterest and enjoying the results? We’d love for you to share your thoughts and experiences with us in the comments! Check out the full infographic (below), and then drop a comment at the bottom of this post.
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