Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

admin
Pinned February 16, 2021

<> Embed

@  Email

Report

Uploaded by user
President Biden brings back weekly addresses with a podcast-like format
<> Embed @  Email Report

President Biden brings back weekly addresses with a podcast-like format

President Biden brings back weekly addresses with a podcast-like format

Expect more internet than radio.

Jon Fingas
February 06, 2021

President Biden brings back weekly addresses with a podcast-like format | DeviceDaily.com
Xinhua/Liu Jie via Getty Images

President Biden is poised to resurrect the weekly radio address, but he’s hoping to keep it relevant through a simple strategy: ditch the radio. As the New York Times explained, the White House has launched a “weekly conversation” series that embraces the more informal style of podcasts. The first episode, a chat with a worker laid off during the pandemic, is available on YouTube (below) and social media platforms, but probably won’t reach your local radio station.

The aim is to use the formats and platforms “where [people] are,” White House digital strategy director Rob Flaherty told the Times.

This isn’t an in-depth, heavy-hitting discussion like with some podcasts. Like classic weekly radio addresses, this is about amplifying the President’s message. You’re theoretically more likely to support Biden’s agenda as he discusses it each week, especially if it’s presented in the same way as a podcast or YouTube show.

It’s far from certain that this approach will work. Past presidents have had varying degrees of success with weekly addresses, ranging from Reagan’s triumphs to Carter’s failures. There are many political shows online, and many of those will ask questions that won’t come up in an official presentation. If nothing else, Biden is acknowledging a digital-first media landscape where formal radio broadcasts are a thing of the past.

Engadget

(8)