Mark Hug serves as the chief vice chairman of product and advertising and marketing for Prudential’s person lifestyles insurance coverage industry, specializing in product options, extensive advertising analysis analytics, ingenious marketing applications and supplies, and client management.

joining the company in 2004, Hug in the past served as Prudential’s executive vp of promoting and distribution for individual life insurance coverage, leading all sales and advertising tasks for home particular person existence insurance coverage sales.

A graduate of Notre Dame college, Hug’s prior govt advertising and sales experience comprises positions with Allmerica financial products and services, The Equitable life Assurance Society and Aetna, as well as chief advertising officer for Connecticut Mutual’s company Owned life insurance coverage.

he’s a Fellow of the Society of Actuaries, member of the American Academy Actuaries, and a registered foremost of the financial business Regulatory Authority.

Mark Hug

VP of Product & advertising @ Prudential life insurance

• Age: fifty seven
• HQ: Newark, New Jersey
• First Job: Carpet Installer at 14-years old

• Apple or Android? Apple
• First car: 1969 Buick Skylark
• passion: Horses, Gardening & Scrabble

What mobile tool are you able to no longer reside with out?

i use my iPhone on a regular basis, i can live without all of them.

Which apps do you utilize most incessantly for work?

tourist – its my connection to all issues Prudential.

What social media network or site do you normal most whilst you’re not working?

fb – it has all my domestic and hometown chums.

What’s the first thing you test to your cellphone within the morning?

non-public e mail.

Take me via your typical workday.

Into work by way of 6:30 a.m. giving me time to suppose, plan, and arrange previous to a barrage of conferences which regularly start with the aid of eight:30 a.m.

My meetings consist of approvals and strategizing with a combination of informative displays.

Collaboration meetings with other U.S. businesses are on the upward push. I in most cases to find time to devise the strategic direction of my space and become involved with the business technique decisions.

What has been the most thrilling work building all over the previous year?

a transparent reduce technique to commence to move the lifestyles trade in a transformative route.

What does your desk look like?

My place of business is a mess. i try to maintain it having a look good but I never somewhat get there. the most effective items in my workplace are the images of my domestic and friends.

how many miles have you traveled in the final twelve months?

I’ve traveled over 50,000 miles over that final three hundred and sixty five days.

probably the most fascinating situation was once Maui. I actually traveled there twice within the closing yr, each for gross sales conventions (the primary used to be our wholesaler convention and the 2nd was once an agent conference). I loved the laid back culture which allowed me to rejuvenate while I was there.

What work problem retains you up at night?

I’ve never had a piece challenge that kept me up at evening. I do have work challenges, the greatest of which is figuring out how you can make life insurance coverage more relevant in nowadays’s market.

can you inform us about a campaign or work venture you’d like to do over?

We developed a life insurance product for younger folks. This product has the entire tools that customers want, however we realized we didn’t have the precise distribution manner in location.

lessons learned from experiences like this are useful as we look to customise and refine our products to higher meet distribution partner and shopper calls for.

tell me in regards to the people who have been most influential to your occupation.

the most influential has been my wife, Kate. She gives me the energy and self assurance to perform all that i’ve complete.

What features does a person wish to be triumphant on your place?

i believe there are numerous but an important are: 1.) Integrity, 2.) self belief in your beliefs, three.) Serving the individuals that you just lead, and 4.) Be prepared to listen to others and alter your thoughts.

are you able to inform us one thing about your self that your crew could be surprised to understand?

almost certainly no longer; they understand all of my secrets and techniques. Many still in finding it arduous to consider that I’m an introvert.

Why did you go into marketing?

I used to be an actuary, and that i had the opportunity to spend a while with gross sales other people and i thoroughly enjoyed it. I soon become a pupil of marketing and gross sales and that i haven’t stopped.

What different career would you like to check out and why?

I’d like to be a professor after I retire. i am invited to talk to college youngsters occasionally and really have a fondness for it.

I would like to teach advertising, career construction, or the business factors of actuarial science.

What’s the remaining trade e-book you learn & what did you bring to mind it?

I in reality don’t learn industry books. I to find that most should not usable in every day business.

The ultimate one I learn that did have an effect is by way of Terri Sjodin known as Small Message, big affect. I in truth use this in my daily work.

outside of your company’s efforts, what advert campaign or video caught your eye just lately?

i admire Android’s contemporary marketing campaign. It actually doesn’t say a word, however the track and pics and constantly changing and nearly absurd glide caught my attention.

I said to myself, “Now the Gen Y’s will love this. This displays precisely what’s going on in their heads.”

concerning the writer

Amy Gesenhues

Amy Gesenhues is third Door Media’s common project Reporter, overlaying the latest news and updates for advertising Land and Search Engine Land. From 2009 to 2012, she was an award-successful syndicated columnist for numerous day by day newspapers from the big apple to Texas. With greater than ten years of marketing management experience, she has contributed to a number of conventional and online publications, together with MarketingProfs.com, SoftwareCEO.com, and gross sales and advertising management magazine. read extra of Amy’s articles.

(Some pictures used under license from Shutterstock.com.)