#PuppyMonkeyBaby Owned tremendous Bowl Social Buzz, but Majority Of It used to be bad

Is it a win whilst you get folks speaking about your brand, although most of that buzz is negative?

That’s a question that the marketing other people at Mountain Dew may well be discussing as of late, after operating their first tremendous Bowl advertisements when you consider that 2000: Their #PuppyMonkeyBaby used to be probably the most buzzworthy hashtag right through Sunday’s super Bowl — however greater than 1/2 of that dialog was once negative.

The hashtag accompanied a Mountain Dew commercial and refers back to the main personality — a “thing” that’s one phase pet, one phase monkey and one section baby. And sure, as one of the most tweets (February 09, 2016) and today express, it’s as bizarre because it sounds.

data from Brandwatch displays that #PuppyMonkeyBaby was a ways and away essentially the most talked-about hashtag all over the super Bowl. When the industrial aired, the hashtag earned nearly 4,000 social mentions in the first minute — mostly on Twitter, Brandwatch tells us, although they do take a look at public information to be had from facebook and Instagram. That was once the one greatest top of the day for any super Bowl commercial hashtag. And overall, #PuppyMonkeyBaby earned greater than sixty five,000 mentions all the way through the game’s telecast.

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on the subject of hashtag extent, it’s no longer even shut. #PuppyMonkeyBaby earned about 4 occasions the mentions as the following most popular hashtag, #AvosInSpace, which had more than 16,000 mentions right through the sport. right here’s the entire prime five from Brandwatch:

1. #PuppyMonkeyBaby: more than 65,000 mentions
2. #AvosInSpace: greater than sixteen,000 mentions
3. #CrashTheSuperBowl: virtually 14,000 mentions
4. #Pokemon20: more than 12,000 mentions
5. #OLEDisHere: more than eight,300 mentions
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#PuppyMonkeyBaby: fashionable, however not favored

The tweets above are emblematic of nearly all of dialog in regards to the #PuppyMonkeyBaby hashtag. Brandwatch also tracks sentiment and tells us that fifty four p.c of the thrill about this hashtag used to be negative, making it one of the vital disliked commercials of the day.

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even though the chart displays #PuppyMonkeyBaby as the 1/3-most terrible hashtag of the day, Brandwatch says it in fact came in 2nd at the back of Doritos’ #CrashTheSuperBowl. The negative sentiment surrounding #HyundaiSuperBowl, which displays as the least preferred hashtag above, isn’t exactly what it’s cracked up to be, as Brandwatch defined in an email to advertising and marketing Land:

The hashtag with the most terrible sentiment (77.6% terrible) is #HyundaiSuperBowl, the reasoning for that is as a result of the fact that one in all Hyundai’s spots featured Ryan Reynolds. Reynolds plays Deadpool in an upcoming movie, and the Deadpool Twitter account engaged with Hyundai the usage of some terms generally interpreted as terrible. This wasn’t the case, but the sentiment reflects such. Deadpool’s fanbase engaged with these tweets and amplified the poor mentions. It’s greater than honest to assert that this hashtag wasn’t essentially the most negatively discussed.

So it used to be #PuppyMonkeyBaby incomes probably the most mentions throughout the super Bowl, however the 2nd-most bad mentions. It makes you surprise if Mountain Dew’s marketing group believes the old adage, “There’s no such factor as unhealthy publicity as long as they spell your title proper.” Or maybe on this case it’s “so long as they get your hashtag right.”

right here’s the video, so that you would be able to decide for yourself:

about the writer

Matt McGee

Matt McGee is the Editor-In-Chief of marketing Land and Search Engine Land. His news profession comprises time spent in tv, radio, and print journalism. After leaving traditional media within the mid-Nineties, he started growing and advertising websites and persevered to offer consulting services and products for greater than 15 years. His search engine optimization and social media shoppers ranged from mom-and-pop small businesses to one of the prime 5 on-line outlets. Matt is a longtime speaker at advertising and marketing situations across the U.S., including keynote and panelist roles. He can also be discovered on Twitter at @MattMcGee. which you can read Matt’s disclosures on his non-public blog. that you would be able to reach Matt by means of e-mail the use of our Contact page.

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