Quora launches native image ads globally

Quora’s image ads appear in-stream on desktop and mobile.

Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format is available on mobile and desktop.

Quora launched its self-serve ad platform out of beta about a year ago with text ads. The company says the number of active advertisers using the platform has increased from 300 at launch to now more than 1,000.

To run image ads on Quora, advertisers upload a company logo (30 x 30 pixels) and an image (1,200 x 628 recommended, 600 x 314 minimum) that displays next to the headline and description of the ad.

Quora’s native image ads are now live across devices.

Like Facebook, Quora limits the amount of text that can be included in an image. The text limit in images for Quora ads is 20 percent. The aspect ratio of images is also similar to Facebook and other networks, so you should be able to use existing assets. On desktop, the aspect ratio of the image in the ad is 1:91:1. On mobile, it’s 1:1, as shown above. Quora will crop an image to fit its specs if necessary.

And with machine learning at work, image ads may be converted automatically to text ads in some cases “in order to automatically optimize for the ad format that will perform best on a particular page,” explains Quora Product Designer Patrick Dugan in the announcement.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.