Rebecca Minkoff Takes style Tech To the subsequent stage With digital reality Headsets

Rebecca Minkoff, certainly one of fast company‘s Most progressive firms in type this yr, has simply offered digital truth (VR) headsets into its product line, together with clothes, luggage, and accessories. The headset requires some assembly—it is a fashion-friendly spin on Google’s VR platform, Cardboard—but lets in customers to pop their iOS or Android telephones into the field and watch a movement of VR content material.

Rebecca Minkoff and her brother, Uri, have already garnered a reputation for merging fashion with expertise. due to the fact that ultimate year, in partnership with eBay, they’ve been outfitting Rebecca Minkoff stores with interactive touchscreen mirrors that enable customers to order objects to be brought to dressing rooms together with a beverage of choice. the emblem’s merchandise also include quite a few tech-friendly accessories, like attractive cell chargers and bracelets that provide you with a warning to messages.

the brand new headsets will permit lovers of the emblem to get an intimate, almost 360-stage view of Rebecca Minkoff runway presentations, from the fashions to the photographers to members of the audience. the use of the headset, as an instance, they can get an up-shut take a look at the logo’s Fall 2015 runway show, which was once filmed in VR. The content used to be filmed by means of Jaunt, a company that has partnered with other fashion brands, similar to 7 For All Mankind, to do model-associated VR shoots.

Rebecca Minkoff plans to strengthen an ongoing move of VR content over the following couple of months for purchasers to look at. The headsets price $24 and are at the moment offered out on the web page, even if some should be available in shops.

learn more about Rebecca Minkoff’s VR headsets over at Racked.