Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

admin
Pinned April 20, 2019

<> Embed

@  Email

Report

Uploaded by user
$3,000
Red Carpet Films offers first run movie rentals for $3,000
<> Embed @  Email Report

Red Carpet Films offers first run movie rentals for $3,000

Christine Fisher, @cfisherwrites

April 08, 2019
 

Red Carpet Films offers first run movie rentals for $3,000 | DeviceDaily.com

 
 

While the average person might debate buying a discounted movie ticket subscription, Red Carpet Films hopes the uber wealthy will consider spending $3,000 to rent first run films. The concept isn’t entirely new: charge people hefty premiums to watch the newest movies in their homes. But the price tag is higher, the idea is being pushed by longtime Hollywood businessmen and major studios have signed on.

For $1,500 to $3,000, Red Carpet Films allows customers — with a minimum credit card limit of $50,000 — to watch movies like Shazam! and Godzilla: King of the Monsters as soon as they hit theaters. The rentals are good for two viewings in a 36-hour period. Though, customers have to clear a rigorous application process and buy a $15,000 box that connects to their home theater system and comes with piracy safeguards.

It might sound outlandish, but the company’s founders see it as no different than paying more for any other luxury. Red Carpet Films was started by Fred Rosen, the former president and CEO of Ticketmaster, and Dan Fellman, who the New York Times calls Hollywood’s foremost film distribution expert. Together, they’ve convinced the Warner Bros., Paramount, Lionsgate, Annapurna and Disney’s 20th Century Fox and Fox Searchlight divisions to sign distribution contracts.

Rosen and Fellman are confident the model will work, in part because it’s not a startup aiming for disruption. In 2013, Prima Cinema Player began offering first run films but had a $35,000 set up fee. And studios like Warner Bros. have considered offering early movie rentals for $50 to $30. Even Apple has toyed with the idea. But Rosen and Fellman aren’t looking for the scale that Apple or Best Buy might need. Instead, they told the New York Times, with fewer than 4,000 customers, Red Carpet Films could still net $300 million in annual revenue, and they doubt studios will turn down an additional $25 million to $50 million annually. So, while the rest of us fight with our movie subscription companies, the one percent might have a new movie viewing model that actually works.

Engadget RSS Feed

(9)