appoint The Runway Will Pursue on a regular basis clothes rentals In Early 2016

employ The Runway, the fad condominium platform that permits women to rent high-finish gowns and equipment for just a few days at a time, announced nowadays at the quick company Innovation festival that it will begin providing leases for everyday clothing in early 2016.

“as opposed to serious about ourselves as disrupting the fashion trade, we’re fascinated with ourselves more commonly—about disrupting the closet and how you dress,” said rent The Runway CEO and co-founder Jennifer Hyman from the Innovation festival stage. “we have long gone from a business the place folks had been the use of us a few times or just a few dozen instances per year, to a trade that you simply use for your day-to-day lifestyles.”

She’s calling the brand new chapter of normal outfit condominium “Airbnb for your closet.”

The transfer is a logical (and unsurprising) subsequent step for the fashion brand, which already offers limited clothing rentals of items in addition to clothes on its website, in addition to a collection of equipment.

appoint The Runway boasts a detailed connection with its female shoppers, who are now 5 million sturdy, Hyman said Thursday. past this autumn, the logo introduced an accelerator for girls-led startups which is funded by Microsoft and UBS.

“We imagine it is a new generation of girls who want to be celebrated, handled, and recounted by the truth that these women are assured in themselves,” Hyman said. “we’re seeking to further the reason for ladies on the planet.”

Hyman made the announcement whereas talking on a panel with American large CEO and founder Bayard Winthrop and fast firm senior editor Rob Brunner on constructing a trade that issues.

When requested if she’d pursue males’s apparel leases next, Hyman spoke back, “i feel it’s extraordinarily necessary to think of your organization as a series of chapters.” RTR’s first chapter was once constructing an extreme logistical network and making renting “commonplace and funky.” Chapter two is getting every American woman on a subscription to type. while she’s now not ruling men’s type out, the 0.33 chapter is still but to be written.