report: Android Crushing App-download Contest, iOS Drives extra revenue

With a bigger global audience, it’s no shock that Android app downloads lead iOS. What’s extra surprising is that iOS continues to take care of its revenue lead vs. the larger platform despite its larger obtain margin.

these data come from the App Annie Q2 Index report, released prior this week.

What’s also attention-grabbing to observe is that the patterns by means of united states of america fluctuate for the two structures. the top 5 nations by using income are substantially totally different for each and every of the structures, aside from for the presence of the usa and Japan on each lists. And aside from america and Russia, the highest five international locations on the downloads chart are also completely different.

China now is the top united states for iOS downloads; on the other hand, it’s not within the prime five for Android. whereas Android has an almost 80 % market share in China, it doesn’t convey up on the highest downloads or earnings charts for Android. which may be as a result of there are such a large amount of competing and various app shops to Google Play in China.

not like the differences between the highest earnings and obtain categories in the charts above, the time spent/session duration lists via app retailer are generally identical. Social is the highest time spent category for both iOS and Android.

The session duration lists have even higher overlap. after all both information sets under are for america, so one would possibly are expecting user habits to be constant across systems.

Video streaming is growing on mobile, and it’s possible accountable for entertainment being the highest session duration category on each lists. (July 18, 2015), on its revenue call, Google said the following about video session length and cellular:

increase in watch time on YouTube has accelerated and is now up over 60 % 12 months-over-yr, the quickest increase charge we’ve viewed in two years. mobile watch time has more than doubled from a year ago. 

YouTube reaches extra 18 to 49 12 months old in the U.S. than any U.S. cable network . . . On  cell the average viewing session is now more than forty minutes up more than 50 % yr-over-12 months.

concerning the creator

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a private weblog, Screenwerk, about connecting the dots between digital media and real-world client habits. he is also VP of technique and Insights for the local Search association. observe him on Twitter or in finding him at Google+.

(Some images used under license from Shutterstock.com.)