Report: Cyber-Monday was the largest e-commerce day in history

According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday.

Nonetheless, smartphones and tablets drive more traffic than PCs (December 08, 2016). Adobe said that 44 percent of retail site traffic came from smartphones, while 9 percent was from tablets. More conversions happened on PCs however, driving 65 percent of online retail sales. Adobe reported that the average order value on iPhones was $139 and $124 on Android devices.

Adobe argues its data are more comprehensive and accurate than any other source. The company said it collects “anonymous data from 23 billion visits to retail websites.” It also tracks “80 percent of all online transactions from the top 100 U.S. retailers.”

According to Adobe, the top retailers receiving mentions and social media buzz (December 08, 2016) were:

1. eBay
2. Amazon
3. Macys
4. Walmart
5. H&M
6. Target
7. Nordstrom
8. Kohl’s
9. Home Depot
10. Gap

The top 10 states where the most online spending occurred, between Thanksgiving and Cyber Monday, were the following:

1. California
2. New York
3. Texas
4. Florida
5. Illinois
6. Pennsylvania
7. New Jersey
8. Ohio
9. Georgia
10. North Carolina

According to separate data from Amobee, retailers with the highest “digital content engagement” on Cyber Monday were:

1. Amazon
2. Target
3. Walmart
4. GameStop
5. eBay
6. NewEgg
7. Best Buy
8. Kohl’s
9. Macy’s
10. Toys “R” Us

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.